#1 Amazon Bestseller · Business Ethics
What if one of your company's greatest opportunities for increased productivity and profitability was already inside your workforce?
In Monetize Your Culture, Dennis Ford reveals how leaders can create workplaces where employees feel trusted, respected, and appreciated—and why those experiences can translate into greater effort, stronger retention, and better business performance.
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4.9out of 5 stars
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Amazon Reader Reviews
What business owners, executives, and readers are saying about Monetize Your Culture.
Each chapter provided new ideas which could be implemented in my organization. After reading the book, I bought 5 more copies so our management team could all get on the same "culture" page.
This book is a game changer. It puts the importance of Culture in a related, clear, and concise message. I now send this book to all of my clients as 90% of businesses are struggling to understand culture, the financial impact of not understanding it, or how to fix it.
For leaders exploring transformation and a competitive advantage to protect margins, Dennis outlines a blueprint for change that costs you nothing.
The most impactful business book I have read in years. Dennis is an amazing story teller in his business. He uses this talent in this book to get his culture points across with great stories that are relatable and memorable.
Thanks to his words of wisdom I made some great hires, avoided some potential disasters and increased the value of my company!
There are so many practical nuggets in this book as well: hire based on attitudes and character versus skills, humanely counsel employees about whether they are a right fit for the company instead of firing them, and leadership empowering employees instead of micromanaging them and thus unleashing their full potential.
Ford presents compelling evidence and guidelines to illustrate how profit is merely a byproduct of the company's focus on their people.
These employees and teams are willing to go above and beyond expectations to ensure successful outcomes and exceed goals. In an atmosphere of excellence, the employees and ultimately the company succeed. A must read for all management teams!
Discover how creating a workplace where employees feel trusted, respected, and appreciated can drive stronger performance, retention, and profitability.
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