“ABOVE AND BEYOND” EMPLOYEE EFFORT VS. “I WON'T GET FIRED TODAY”
The Untapped Performance Potential Inside Your Workforce
60–75 Minute Keynote | Optional Interactive Workshop

Every employee, every day, makes a choice: How much effort am I going to give?
Will it be above and beyond—or just enough to get through the day and not get fired?
No manager or performance metric can compel discretionary effort. Companies measure results and productivity, but they rarely measure the difference between the effort employees could give and the effort they choose to give.
This gap is one of the biggest untapped opportunities in business.
What influences that choice?
Culture.
Dennis Ford takes audiences on an entertaining and thought-provoking exploration of what drives discretionary effort, and why some employees consistently bring their A-Game while others simply do enough to get by.
Through compelling stories, humor, and real-world business examples, Dennis connects everyday leadership behaviors to the effort employees willingly contribute, and the resulting impact on organizational performance.
From leading corporate teams and training sales professionals to directing actors and teaching thousands of people to ski, Dennis has spent decades discovering what inspires people to give their very best.
Across remarkably different environments, he has witnessed the same fundamental truth: people willingly go above and beyond when they feel trusted, respected, supported, and appreciated. These experiences shaped his understanding of what separates employees who simply do enough to get by from those who bring extraordinary effort, enthusiasm, and commitment to their work.
AUDIENCES WILL EXPLORE
- Why employees give more in some environments than others
- How leadership behavior shapes commitment and effort
- Why trust, respect, and appreciation influence performance
- How culture affects productivity, engagement, and retention
- How leaders can create conditions where people choose to give their best
- How to identify where performance potential is being lost
The goal isn't to make employees work harder.
It's to create a workplace where they choose to give more.
Because there's a tremendous difference between:
“I won't get fired today.”
and
“I'm going to give my very best.”
IDEAL FOR
Executive and leadership teams, business owners, franchise organizations, managers, HR professionals, and organizations seeking greater employee engagement, productivity, and performance.
THE TAKEAWAY
Attendees leave with a clearer understanding of what drives discretionary effort, along with practical leadership strategies for creating a culture where employees willingly bring more of their talent, energy, and commitment to work.
Copies of Dennis's bestselling book, Monetize Your Culture, can be included as part of the event experience.